(NewsNation) — The much-anticipated Amazon Prime Day sales event is back again this year, and this time with another kind of shopper: artificial intelligence.
Over the next 96 hours, Amazon Prime sales are expected to rake in $14.2 billion in online sales, a more than 28% spike from last year, according to Adobe Analytics. One of the tools driving those numbers is an AI shopping assistant.
A recent survey of online shoppers found that 55% of them use an AI assistant for research, around 43% to 47% use the tool for product recommendations and for looking for deals on the website. About one-third of those surveyed said they used AI to help with gift ideas, unique products and to create shopping lists.
About 92% of shoppers say it enhances their buying experience, and they are more likely to use AI again for larger or more complex purchases.
The new trend isn’t just for consumers. Amazon and other retail giants are using AI to keep their supply chains up to speed and analyze purchase and demand data so they can position inventory strategically even before customers know what they’re looking for.
Another important influencer on buying behavior is the availability of discounts. Retailers are offering projected discounts between 10% and 24% during the Prime Day event.
