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This is what people are buying for the holidays, based on Google Trends
Google’s Holiday 100 list just landed, and it’s basically a crystal ball into what everyone’s actually buying this season based on search trends and shopping data. Google’s list uses real aggregated data showing what people are searching for and adding to their carts, showing what’s popular in real time as we get closer to the holiday season.
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Google’s Holiday 100 can help you cut through the noise of countless “gift guides” to find what real people are actively searching for and purchasing, which means the products that are either genuinely desirable or being heavily marketed (possibly both). The trends reveal broader patterns about what’s capturing attention this year — which categories are hot, which brands are dominating and what price points people are comfortable spending.
In this article: Nintendo Switch 2 + Mario Kart World Bundle, Razor A 2 Wheel Kick Scooter and Our Place Cookware Set
Use the Holiday 100 to find gifts for people who “don’t need anything,” confirm that the item you’re considering is actually popular and well-reviewed or just satisfy your curiosity about what everyone else is buying. Here’s what’s trending in the top categories according to Google’s data.
Electronics
The Electronics category is dominated by video games and smart devices — no real surprises there. The list skews toward midrange pricing, with most items between $50 to $300, suggesting people are looking for meaningful gifts without luxury price tags.
- Nintendo Switch 2 + Mario Kart World Bundle
- TheraFace Therabody Mask Glo
- Skullcandy Crusher Wireless Gaming Headset
- Google Pixel Buds Pro 2
- Oura Ring 4
- HP Sprocket Portable 2×3 Instant Color Photo Printer
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Toys & Games
The Toys & Games category showcases what kids actually want this year vs. what toy companies hoped would be hits. Classic games and puzzles are trending, possibly indicating a swing back toward non-screen entertainment. The toy trends reveal that kids (and adult collectors) are driving demand toward franchises they already know and love rather than taking chances on new, “smart” toys.
- Razor A 2-Wheel Kick Scooter
- FurReal Maggie The Feed & Follow Cow
- The Woobles Crochet Kit for Beginners Animals Kit All-in-One Bundle
- LEGO Willy Wonka & the Chocolate Factory
- KOALA DIARY Kids Adventurer’s Nature Explorer Set
- JOYIN Arcade Basketball Game Set with 4 Balls and Hoop
Home & Garden
The Home & Garden category reveals what people are buying to upgrade their living spaces during the season when everyone’s hosting and entertaining. From cookware to charcuterie boards and blankets, these items show that people want to refresh their basics, invest in quality-of-life upgrades and entertaining essentials or give practical-but-nice household gifts.
- Our Place Cookware Set
- Bambüsi Charcuterie Board Gift Set
- Ninja CREAMi
- Cozy Earth Bubble Cuddle Blanket
- ROVERLUND Airline-Compliant Pet Carrier
- Made In Cookware – Dutch Oven 5.5 Quart
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